If you’ve ever felt like your money disappears faster than you earn it, you’re not alone. Many of us, first-generation Americans, children of immigrants, or immigrants ourselves, know what it’s like to hustle hard and still feel financially stuck. But here’s the truth: budgeting isn’t just about cutting back. It’s about building power. And the new year is the perfect time to start.
Why Talking About Money Is a Power Move
97% of Latino Gen Z say “making money is a priority”. That’s not just a stat, it’s a mindset. We’re not waiting until we’re older to think about finances. We’re already investing, saving, and learning. In fact, 72% of Latino Gen Z made investments last year, and half of us follow financial influencers on TikTok. We’re not afraid to take control, we just need the right tools.
What Are Young Latinos Searching For?
We’re turning to social media for financial advice more than any other generation. Here’s where we’re learning:
- YouTube (93%) – for deep dives and tutorials
- TikTok (63%) – for quick tips and relatable content
- Instagram (59%) – for visual hacks and community support
And what are we searching for?
- “How to improve credit score”
- “Student loan forgiveness eligibility”
- “Crypto investment for beginners”
- “Building credit without SSN”
These aren’t just trends, they’re real concerns. We’re looking for answers that speak to our reality.
Budgeting: Your First Step to Financial Freedom
Let’s break it down. Budgeting isn’t about saying “no” to fun. It’s about saying “yes” to your future. Here’s how to start:
- Know Your Income
Add up everything: job, side hustle, family support. That’s your base. - Track Your Spending
Write down every expense, even that $5 coffee. You’ll be surprised where your money goes. - Set Real Goals
Want to save for college? Build an emergency fund? Buy something big? Name it. - Create Your Plan
Split your money into:- Needs (rent, transportation, food)
- Wants (entertainment, hobbies)
- Savings (aim for at least 10%)
- Check In Often
Your budget should grow with you. Adjust it monthly. Stay flexible, stay focused.
Use Tools That Speak Your Language
You don’t need fancy software to start budgeting. Whether it’s a simple spreadsheet, a notebook, or even notes on your phone, what matters is that your system makes sense to you. Many young Latinos prefer learning through Spanglish content, visual breakdowns, and relatable examples, so look for budgeting methods that reflect your reality and your rhythm. The goal is to feel seen, not overwhelmed.
Navigating Credit Without Traditional Path
We know that building credit in the U.S. can feel overwhelming, especially if you’re just starting out or don’t have access to traditional documents like a Social Security Number. Many young Latinos are searching for ways to begin their financial journey despite these barriers. While some tools and resources exist, it’s important to research carefully and find options that align with your situation. Financial inclusion should be about access, education, and respect for our diverse paths and not just paperwork.
We’re In This Together
Latino culture is rooted in family, community, and mutual support. Talk about money with your people. Share your goals. Learn together. You’re not just budgeting, you’re building a legacy.
Start Today
Don’t wait for the “perfect moment.” Open a spreadsheet, download an app, or grab a notebook. The important thing is to start. Because when you take control of your money, you take control of your future.
👉 Last, but not least: Ask Gabi, the “judgment free zone” for all of your financial questions!
Stay tuned! We got you!
GabrielTeam
